For development of tourist business Slovaks use the know-how. So that it was easier "piarit'" than sight of the region, owners of hotels and resorts are often united in volunteer societies. From the general cash department they finance advertising region, participation in exhibitions abroad, the invitation of journalists in promo-rounds. " Everyone allocates how many can. The main thing - that the region became recognized and attractive to tourists ", - speaks Novel Hrusovskii, the president of the Society of owners of camp sites and hotels of region Spish. Slovaks actively participate and in exhibitions abroad, especially in Germany, the Great Britain, Ukraine.

For example, IAn Gondek, the owner of 1*-th hotel in reserve Peninskom, on a regular basis goes on exhibitions and even brings with itself an alive orchestra - three musicians in the national clothes, playing on Slovak tools. It gives all interested persons souvenirs - butylochki "borovichki" (a national drink), on which instead of a label - advertising of hotel. Slovaks and new directions, for example " wine tourism " actively develop. So-called Malokarpatskaia the wine road which runs from Bratislava up to Trnavy, is very popular both in Slovaks, and at foreign tourists. An overall objective of such actions - advertising of Slovak faults and actually tourism. Recently Slovaks advance idea of creation of a foot route in frontier national parks of Slovakia, Poland and Ukraine.

The program of boundary cooperation financed by EU "Hungary-ß½«óᬿn-Ò¬Óá¿¡á" has started. In its frameworks the Eurocommission will direct in Zakarpat'e almost EUR 1 million for realization of six joint projects in sphere of preservation of the environment, medicine, tourism and support of small and average business. The part of this money will go on financing of programs " Creation of tourist information centres of the Zakarpatye area ", " Support of Ukrainian-Slovak cooperation " and " Development of the slovacko-Ukrainian cooperation in sphere of tourism ".

Bargaining chips of Slovaks - the nature and kindliness of local population. While the tourism infrastructure only develops (5*-th hotels here more likely a rarity, than a rule), however considering support of EU and " the European sight " at a life of local businessmen, creation " the Alpes in a miniature " - business of time.